The Phantom of the Opera

In 2010, the annual Laurence Olivier Awards - "the most prestigious awards in London theatre and the highlight of the theatrical year" - are introducing a new category entitled 'The Audience Award,' giving fans the opportunity to vote for their favourite long-running West End show.

The London production of The Phantom of the Opera, which has been delighting audiences at Her Majesty's Theatre for more than 23 years, needs your votes to secure a place on the shortlist, which will be announced in early February.

Voting for The Audience Awards' shortlist is open until 12:00 on 1 February. Go here to register your Phantom vote and help us make the shortlist!

Once the shortlist has been announced, voting will begin to find the overall winner, which will then be announced at the Laurence Olivier Awards ceremony on 21 March. For more information on the Laurence Olivier Awards, visit the website.

And don't forget you can also vote for Phantom in the Best West End Show category at the upcoming Whatsonstage.com Awards! But hurry - voting ends on 31st January...